World Of Dance Netherlands - privacy policy
World of Dance Netherlands / The Lifestyle Company B.V.
Last updated: 16.06.26
This Privacy Policy explains how The Lifestyle Company B.V., operating under, among others, World of Dance Netherlands, collects, uses, stores, and protects personal data when you use our website, forms, ticketing, registrations, events, services, or other communication channels.
We value your privacy and handle personal data of visitors, participants, teams, coaches, parents/guardians, volunteers, partners, and other parties involved with care.
By using our website or services, or by registering for a World of Dance Netherlands event, you agree to the processing of personal data as described in this Privacy Policy.
1. Who We Are
For the purposes of this Privacy Policy, the responsible organization is:
The Lifestyle Company B.V.
Operating under, among others: World of Dance Netherlands
Address: Ketelhuisplein 18, 5617 AE Eindhoven, The Netherlands
Email: info@thelifestylecompany.nl
When this Privacy Policy refers to “we”, “us”, or “our”, this means The Lifestyle Company B.V. and/or World of Dance Netherlands.
2. What Personal Data Do We Collect?
We may process different types of personal data depending on how you contact us or use our services.
Personal data you provide to us
When you fill in a form, register a team, purchase tickets, contact us, or participate in an event, we may process, among other things, the following data:
first and last name;
email address;
telephone number;
address details;
city of residence;
date of birth or age category;
team name;
dance school or organization;
name of coach/contact person;
names of team members/participants;
division, category, or level;
payment details;
invoice details;
communication with us;
information required for registration, participation, or event organization.
Data of minor participants
Because World of Dance Netherlands also organizes events in which minors may participate, we may process personal data of minor dancers. This may include name, age, team, dance school, division, and participation details.
Where necessary, we request permission or confirmation from a parent, guardian, coach, or responsible contact person.
We ask teams, dance schools, and coaches to ensure that parents/guardians are properly informed about participation, registration, media rights, and the processing of personal data.
Automatically collected data
When you visit our website, certain technical data may be collected automatically, such as:
IP address;
browser type;
device type;
operating system;
visited pages;
date and time of visit;
click behavior;
duration of website visit;
technical error messages or diagnostic data.
This data is used to ensure the website functions properly, to improve security, and to gain insight into the use of our website.
3. Why Do We Use Personal Data?
We use personal data for the following purposes:
to enable team registrations and participation in events;
to process registrations for World of Dance Netherlands;
to check and manage participant information;
to communicate with teams, coaches, participants, parents/guardians, visitors, and partners;
to send confirmations, practical information, updates, and event information;
to process payments, invoices, and administration;
to organize and execute events;
to create competition line-ups, schedules, rankings, and results;
to verify qualifications for the WOD Netherlands Championship;
to answer questions and requests;
to improve our website, services, events, and communication;
to send newsletters or promotional information, when consent has been given or when legally permitted;
to protect the safety of participants, visitors, crew, and the organization;
to comply with legal obligations.
4. Legal Bases for Processing
We only process personal data when there is a legal basis to do so. Depending on the situation, processing may take place based on:
performance of a contract, for example when registering for or participating in an event;
consent, for example for certain marketing communications or when consent is required for minors;
legal obligation, for example for administration and tax retention obligations;
legitimate interest, for example for communication, safety, organization, service improvement, and protection of our rights;
vital interest, when processing is necessary in an emergency situation.
5. Media, Photos, and Videos
During World of Dance Netherlands events, photos and videos may be taken by our organization, hired media parties, partners, or press.
This visual material may be used for:
promotion of World of Dance Netherlands;
social media;
websites;
aftermovies;
newsletters;
advertisements;
press releases;
commercial and editorial purposes;
event archives and reporting.
By participating in an event, teams, participants, coaches, and accompanying persons acknowledge that visual material may be created and used.
Teams, dance schools, and coaches are responsible for informing participants and, where applicable, parents/guardians about the use of visual material.
If someone objects to specific visual material, they may contact us at info@thelifestylecompany.nl. We will review the request and, where possible, look for an appropriate solution.
6. Cookies and Similar Technologies
Our website may use cookies and similar technologies.
Cookies are small files placed on your device when you visit our website. These cookies may be used to make the website function properly, remember preferences, collect statistics, or improve the user experience.
We may use:
Necessary cookies
These cookies are required for the website to function properly.
Functional cookies
These cookies remember preferences, such as language settings or previous choices.
Analytical cookies
These cookies help us understand how the website is used so that we can improve it.
Marketing cookies
These cookies may be used for marketing, advertisements, social media integrations, or campaign measurement. We request consent for these cookies when legally required.
You can disable or delete cookies through your browser settings. Please note that some parts of the website may not function properly if cookies are disabled.
7. With Whom Do We Share Personal Data?
We only share personal data when necessary for our services, organization, legal obligations, or when consent has been given.
We may share personal data with:
ticketing and registration platforms;
payment processors;
accounting or administrative service providers;
website hosting and IT service providers;
email marketing and communication tools;
judging, planning, or competition systems;
photographers, videographers, and media partners;
event venues and production partners;
security, first aid, or other necessary event services;
legal, tax, or business advisors;
government authorities when legally required;
brands, activities, or cooperation partners connected to The Lifestyle Company B.V., when necessary for the organization of the event or the provision of services.
With parties that process personal data on our behalf, we make agreements regarding security, confidentiality, and careful use of data.
We do not sell personal data to third parties.
8. International Data Transfers
Some service providers or software platforms we use may process data outside the Netherlands or outside the European Economic Area.
When personal data is transferred to countries outside the European Economic Area, we ensure that this only happens when appropriate safeguards are in place, such as standard contractual clauses, appropriate security measures, or other legal mechanisms.
9. How Long Do We Store Personal Data?
We do not store personal data longer than necessary for the purposes for which it was collected, unless we are legally required to retain data for a longer period.
The retention period may depend on the type of data and the purpose of processing.
Examples:
registration and participation data is stored as long as necessary for event organization, administration, communication, and possible follow-up;
invoice and payment data is stored as long as legally required for administration and tax purposes;
communication is stored as long as necessary to handle questions, requests, or agreements;
visual material may be stored longer for promotional, editorial, historical, or archive purposes, unless there is a justified objection;
technical and analytical data is stored as long as necessary for analysis, security, and website improvement.
10. Security of Personal Data
We take appropriate technical and organizational measures to protect personal data against loss, misuse, unauthorized access, disclosure, alteration, or destruction.
This may include secure systems, access restrictions, password protection, secure storage, and agreements with service providers.
Although we handle personal data with care, no method of data transmission over the internet or electronic storage can be guaranteed to be completely secure.
11. Rights of Data Subjects
Under privacy legislation, you have several rights regarding your personal data.
You have, among others, the right to:
receive information about how we process your personal data;
access the personal data we process about you;
have incorrect or incomplete data corrected;
have personal data deleted;
restrict the processing of personal data;
object to certain types of processing;
withdraw consent when processing is based on consent;
transfer personal data to yourself or another organization, where legally applicable.
If you wish to exercise any of these rights, please contact us at:
We may ask for additional information to verify your identity before handling a request.
We respond to requests within the legal timeframe.
12. Newsletters and Marketing
When you subscribe to our newsletter, fill in a form, purchase tickets, or participate in an event, we may inform you about World of Dance Netherlands, future events, updates, offers, or relevant activities.
For marketing communications that require consent, we request consent in advance.
You can unsubscribe from newsletters or marketing communications at any time via the unsubscribe link in the email or by contacting us at info@thelifestylecompany.nl.
13. Minors
Our events and services may be aimed at or accessible to minors.
We do not knowingly collect more personal data from minors than necessary for registration, participation, communication, and event organization.
When we process personal data of minors, we request, where necessary, permission or involvement from a parent, guardian, coach, or responsible contact person.
If a parent or guardian believes that we have processed personal data of a minor without the correct permission, they may contact us at info@thelifestylecompany.nl.
14. Links to Other Websites
Our website may contain links to third-party websites, such as ticketing platforms, partners, sponsors, social media platforms, or other external websites.
We are not responsible for the content, privacy policies, or practices of these external websites.
We advise visitors to read the privacy policy of external websites before submitting personal data.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The most current version will be published on our website.
If there are important changes, we may clearly mention this on the website or communicate it in another appropriate way.
We advise you to review this Privacy Policy regularly.
16. Contact
If you have any questions about this Privacy Policy, the processing of personal data, or if you wish to exercise your privacy rights, please contact us:
The Lifestyle Company B.V.
Operating under, among others: World of Dance Netherlands
Address: Ketelhuisplein 18, 5617 AE Eindhoven, The Netherlands
Email: info@thelifestylecompany.nl
